Turning an abstract AI product into a story people instantly understand.
A 2D animated explainer built to introduce an AI productivity assistant to a cold audience and convert them into waitlist signups before launch.
Skedul.AI had a genuinely powerful idea that was very hard to explain in a sentence. An AI that turns your life goals into a daily plan, learns your habits, and reviews your progress every evening. Powerful, but abstract. To someone who had never heard of the product, it sounded like every other productivity app making promises. The team needed a video that made the value obvious in under a minute, to people who had zero context and no patience.
We opened on the problem before naming the product. Most goal setting fails not because people lack ambition, but because nothing bridges the gap between a long term goal and what you actually do today. Once that lands, Skedul.AI stops sounding like another app and starts sounding like the missing piece. From there the video walks the daily loop in three clear beats, one idea at a time, and ends on a single action.
Skedul.AI is an AI personal assistant that turns life goals into daily actionable steps. Ahead of their public launch, the team needed a short explainer that introduced the product clearly, communicated the value to an audience with no prior context, and pushed viewers toward one action: joining the waitlist. The challenge was making an abstract AI concept feel simple and desirable in under sixty seconds.
We produced a 2D animated explainer that opens on a problem every ambitious person recognises, big goals that never quite become daily action. From there the video walks through exactly how Skedul.AI closes that gap. Every morning it breaks your goals into clear steps in seconds. It learns your habits and adapts when plans change. Every evening it reviews your progress so you keep growing. Clean animated UI, benefit led messaging, and one clear call to join the waitlist at the close. Each beat is a single idea, shown once, then moved on from. No feature overload, no jargon.
A launch ready explainer the team placed directly onto their landing page and ran across social channels to introduce the product and convert visitors into waitlist signups. Delivered with square and vertical variants for social distribution, plus full editable project files.
How It Works
A streamlined process built for fast-moving SaaS teams. You stay in control, we handle the craft.
Real results from teams that bet on motion
“Our homepage explainer video went up and trial signups increased by 34% the following month. The animation made our product feel real before anyone even signed up.”
"The turnaround time is unreal. I send raw footage on Monday and get back polished, branded videos by Wednesday. My team is obsessed."
"As a solo consultant, I needed high-quality video content without the overhead. ArcFrame gave me exactly that — premium videos at a price that made sense."
"I run a HighLevel sub-agency and white-label ArcFrame's services to my clients. It's become a significant revenue stream I never expected."
"I've recommended ArcFrame to every founder in my network. The value for money is unmatched, and the quality rivals agencies charging 5x more."
"Switched from an in-house editor who cost us $4,500/month. ArcFrame delivers better work for a fraction of the price. Best decision we made."
“Our homepage explainer video went up and trial signups increased by 34% the following month. The animation made our product feel real before anyone even signed up.”
"The turnaround time is unreal. I send raw footage on Monday and get back polished, branded videos by Wednesday. My team is obsessed."
"As a solo consultant, I needed high-quality video content without the overhead. ArcFrame gave me exactly that — premium videos at a price that made sense."
"I run a HighLevel sub-agency and white-label ArcFrame's services to my clients. It's become a significant revenue stream I never expected."
"I've recommended ArcFrame to every founder in my network. The value for money is unmatched, and the quality rivals agencies charging 5x more."
"Switched from an in-house editor who cost us $4,500/month. ArcFrame delivers better work for a fraction of the price. Best decision we made."
“We’d been trying to explain our product in text for two years. One explainer video later, our sales cycle got noticeably shorter. Worth every dollar.”
"I was skeptical at first, but after seeing the first video they delivered, I immediately upgraded to the agency plan. Worth every penny."
"We've tried 3 other video editing services before. None of them understood our brand the way ArcFrame did from day one."
"The onboarding was smooth, the communication is top-tier, and the output exceeds what I'd expect from an in-house editor."
"Our webinar highlight reels used to take our in-house team 3 days. ArcFrame turns them around in 24 hours and they look incredible."
"The unlimited revisions policy is what sold me. No other service offers that. And honestly, I've barely ever needed a revision — they nail it first time."
“We’d been trying to explain our product in text for two years. One explainer video later, our sales cycle got noticeably shorter. Worth every dollar.”
"I was skeptical at first, but after seeing the first video they delivered, I immediately upgraded to the agency plan. Worth every penny."
"We've tried 3 other video editing services before. None of them understood our brand the way ArcFrame did from day one."
"The onboarding was smooth, the communication is top-tier, and the output exceeds what I'd expect from an in-house editor."
"Our webinar highlight reels used to take our in-house team 3 days. ArcFrame turns them around in 24 hours and they look incredible."
"The unlimited revisions policy is what sold me. No other service offers that. And honestly, I've barely ever needed a revision — they nail it first time."
“The feature animations made our product look 10× more polished. Investors noticed it in our pitch deck before we even got to the demo slide.”
"Our YouTube channel went from 400 to 12,000 subscribers in 4 months after partnering with ArcFrame. The video quality is what makes people stay."
"The captions, the pacing, the color grading — everything is on point. Our engagement on Instagram Reels doubled within the first week."
"We needed 6 explainer videos in 10 days for a product launch. ArcFrame delivered all 6 on time, on brand, and our launch was a massive success."
"The motion graphics package alone is worth the subscription cost. Our pitch decks and presentations have leveled up completely."
"I was nervous about outsourcing something as important as video. But their attention to brand guidelines blew me away. It feels completely in-house."
“The feature animations made our product look 10× more polished. Investors noticed it in our pitch deck before we even got to the demo slide.”
"Our YouTube channel went from 400 to 12,000 subscribers in 4 months after partnering with ArcFrame. The video quality is what makes people stay."
"The captions, the pacing, the color grading — everything is on point. Our engagement on Instagram Reels doubled within the first week."
"We needed 6 explainer videos in 10 days for a product launch. ArcFrame delivered all 6 on time, on brand, and our launch was a massive success."
"The motion graphics package alone is worth the subscription cost. Our pitch decks and presentations have leveled up completely."
"I was nervous about outsourcing something as important as video. But their attention to brand guidelines blew me away. It feels completely in-house."
Let’s create engaging and high-performing video content for your business.